Pick your niche and your audience location. We'll show you the exact windows they're online and ready to watch — backed by millions of posts across TikTok, Instagram Reels, and YouTube Shorts.
GBLondonBST
USNew YorkGMT-4Understand why these times work — get our free guide to how TikTok, Instagram and YouTube Shorts rank content, plus alerts when posting windows change.
A printable one-pager with peak windows for all ten niches, plus our four-step framework for testing your own audience.
A global version covering all timezones is coming soon.
Yes - but less than people claim. Posting in a peak window typically gives content a 1.5-2.5x boost to first-hour reach, which compounds into For You distribution. Outside peak windows, great content still performs; mediocre content stalls faster.
Most posting-time advice is US-skewed and pulled from a single dashboard screenshot. Our data is segmented by niche and time-zoned to audience viewing patterns - when people commute, eat lunch, and watch in bed.
1-3 times per day for growth, with at least one post in a peak window. Quality plateaus quickly past 3 - splitting attention across more posts usually hurts per-post performance.
No. Vary across two or three of your top windows. The algorithm rewards consistent posting, not identical scheduling - and varied timing helps you reach different audience pockets.
Quarterly, plus an immediate refresh whenever TikTok ships a notable ranking change. The version you're looking at reflects 2026 algorithm behaviour.